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这是谷歌官方的Analytics初学者指南,主要内容包括了解 Google Analytics(分析)的基本功能,包括如何创建帐号、实施跟踪代码、分析基本报告,以及如何设置目标和广告系列跟踪。这些视频的好处是它们包含有官方制作的中文字幕,比较容易快速理解。大家看完以后不妨到访问下Google Analytics(分析)学院

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Welcome to Google Analytics for Beginners (3:19)

 

Overview of Google Analytics data collection (2:39)

 

The Analytics account structure (4:56)

 

Navigating the full Audience report (5:30)

 

Introduction to dashboards and shortcuts

 

Audience reports overview (5:21)

 

Acquisition reports overview (5:32)

 

Behavior reports overview (3:06)

 

How to track a marketing campaign (3:35)

Tracking campaigns with URL Builder (4:37)

How to set up Goals in Analytics (7:32)

 

How to use Analytics with Google Ads (6:30)

Google Analytics for Beginners Wrap-Up (3:42)