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这是谷歌官方的Analytics初学者指南,主要内容包括了解 Google Analytics(分析)的基本功能,包括如何创建帐号、实施跟踪代码、分析基本报告,以及如何设置目标和广告系列跟踪。这些视频的好处是它们包含有官方制作的中文字幕,比较容易快速理解。大家看完以后不妨到访问下Google Analytics(分析)学院。
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Welcome to Google Analytics for Beginners (3:19)
Overview of Google Analytics data collection (2:39)
The Analytics account structure (4:56)
Navigating the full Audience report (5:30)
Introduction to dashboards and shortcuts
Audience reports overview (5:21)
Acquisition reports overview (5:32)
Behavior reports overview (3:06)
How to track a marketing campaign (3:35)
Tracking campaigns with URL Builder (4:37)
How to set up Goals in Analytics (7:32)
How to use Analytics with Google Ads (6:30)
Google Analytics for Beginners Wrap-Up (3:42)